The tobacco endgame concept is a plan using policy approaches for ending the tobacco epidemic, and envisions a tobacco-free future, not just “controlling” tobacco. California has a goal by 2035 to eradicate the commercial tobacco industry’s influence and reduce the harm caused by tobacco products to the health, environment and economic well-being of California’s diverse populations.
At least two (2) jurisdictions in either Sacramento, West Sacramento, Rancho Cordova, or Stockton will adopt and implement a policy that eliminates the sale and distribution of any tobacco products, including emerging nicotine products, not approved by the Food and Drug Administration (FDA) for cessation purposes.
Advancing Momentum is conducting a survey to learn what the community thinks about tobacco product sales. Take our public opinion poll to share your thoughts on a tobacco-free future.
In February 2020, Manhattan Beach became the second city in the nation to prohibit the sale of all tobacco products within the city. Along with Beverly Hills, these retail bans went into effect January 1, 2021.
Sacramento has made progress towards the tobacco endgame by prohibiting the sale of flavored tobacco products, creating buffer zones around schools, and requiring retailers to be licensed to sell tobacco in the city. With tobacco endgame policy pathways, Sacramento can create a healthier environment for its residents, free from the harmful effects of tobacco.
Beverly Hills passed (in 2019) what experts say is the most restrictive tobacco ban in the nation, barring the sale of virtually all nicotine products and setting the stage for similar laws in other cities.
“I joined SOL AM because I am passionate about addressing health inequities and standing against systems that disproportionately harm African American communities. Learning about the historical and ongoing targeting of Black communities by the tobacco industry has deepened my commitment to this important work.”
We are proud to support these incredible organizations and trusted community leaders through the Community Engagement Award (CEA) program. These awards provide funding to help integrate smoke-free advocacy and education efforts into the impactful work these organizations are already leading throughout their communities.
©2025 by The SOL Project is a program of Heluna Health, a registered 501(c)3, funded by California Department of Public Health #20-10005
