The Illusion of Choice: How the Tobacco Industry’s Messaging Contradicts the Truth About Nicotine Addiction

The Illusion of Choice: How the Tobacco Industry’s Messaging Contradicts the Truth About Nicotine Addiction

For decades, the tobacco industry has relied on a powerful narrative to protect its interests: the idea that using tobacco is a “personal choice.” Wrapped in the language of freedom, individuality, and responsibility, this messaging has shaped public opinion and policy for decades – while masking a far more troubling reality, especially for children and teens.

As a parent, you are on the front lines of a critical public health issue: nicotine addiction among young people. Understanding how the tobacco industry’s language has distorted the conversation – and how science has exposed the truth – can help you protect your child from a lifetime of addiction.

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