Smoking Appears to Be Back in Vogue — Or Is It?
On city streets and outside bars, cigarettes and e-cigs are back in hand. On screen, Timothée Chalamet and Bradley Cooper light up, while “cigfluencers” glamorize smoking online.
With little oversight of social media promotions, the April closure of the CDC’s Office on Smoking and Health, and the September end of the 13-year “Tips From Former Smokers” campaign — smoking’s comeback seems inevitable.
Hollywood is a big driver of the current curiosity about smoking. In 2024, nine out of the 10 films nominated for the Academy Award for Best Picture featured tobacco imagery such as cigarettes or smoking.
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