E-cigarette and cigarette sales decline after California law eliminates sale of flavored tobacco
California’s policy prohibiting the sale of flavored tobacco products caused a significant drop in e-cigarette and cigarette sales in the state, according to new research published in the American Journal of Public Health by the CDC Foundation, Truth Initiative, and University of Southern California.
In the first year and a half after the policy was implemented in January 2023, e-cigarette sales declined by 37% – measured as average quarterly nicotine milligrams sold per person – and cigarette sales, or cigarette packs sold per person, decreased by 10.6% in California retail outlets.* Meanwhile, sales in neighboring states were not impacted, underscoring that the state policy did not cause a significant increase in sales in nearby states – a claim the tobacco industry has made in its efforts to oppose state flavored tobacco policies.
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